Tommy Nguyen (H.Thinh)

Tommy Nguyen (h.thinh) is a Marketing and Media Expert 13+ years driving growth across marketing, media, e-commerce & business operations in the communication industry (agency, client & SME).

For 🇻🇳 Vietnamese version: see this link

Tommy Marketing & Media Expert 13+ years driving growth across marketing, media, e-commerce & business operations in the communication industry (agency, client & SME).

❎ Quick Facts

Name: Tommy Nguyen (HThinh)
Role: Marketing & Media Expert
Focus: Media strategy, measurement, eCommerce growth, AI for marketing
Experience: Agency, P&G, Unilever, SMEs
Proof: Effie APAC Bronze contribution, published/featured on Brands Vietnam, Think with Google, MMA report.
Contact: Email + LinkedIn

❎ What I do

Build marketing & media strategy
Brand-building guideline & strategy
Help brands grow eCommerce and performance
Translate AI into practical execution, not hype.

“Reach TOMMY if you need CLARITY
in Marketing, Media & AI“

2. PROFESSIONAL BACKGROUND:

📔 Education:

Bachelor’s in Communication (RMIT International University Vietnam)
MediaWorkX Certified (Haymarket Media Group)
WWP Media & Digital training ( 6 months )
P&G Brand Builder & Media training (2 weeks)

📊 Experience:

Led integrated marketing campaigns for Fortune 500 brands including P&G and Unilever, specializing in media planning, digital transformation, and e-commerce.

Before that, I mastered media in media agency.

My experiences are with 3 sectors: agency, corporate & SME.

🏆Awards & Recognition: in marketing & media

Top 5 young lion 2013
Top 10 GroupM Future Proof team
MMA projects for CPAS & performance marketing worked with Mindshare x Unilever
Effie Bronze for H&S pronunciation P&G Vietnam’s winning case (lead-team)

🗂️Published Articles: for marketing & media

tommy nguyen with marketing media expert

BRANDS VIETNAM quoted on regional Reach Planner sub-location planning for Pantene (P&G Vietnam).
Brands Vietnam.com x Adtima (2021): Featured quote in Ads Talk on audio ads measurement.
MMA Global (Modern Marketing report): Referenced in Vietnam Ecosystem Report 2021 Link (Modern Marketing Report 2021)
Quoted in BRANDS VIETNAM for best case study for marketing approach in TET 2022
Featured in THINK WITH GOOGLE for case-study rural media reach planning. Download below ⬇️:

think_with_google_tet_2022.pdf Tải về

Deck contribution: https://www.slideshare.net/slideshow/tommynguyne-in-vietnam-ecosystem-report-modern-marketing/285795493
Deck contribution: https://www.scribd.com/document/988769789/Tommy-Nguyen-in-Marketing-Media-Strategy-Think-With-Google-Tet-2022
Link Tommy Nguyễn (Hthinh) featured Think With Google: https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/marketing-strategy-during-tet/
Link report Tommy Nguyen (Hthinh) featured Think-With-Google (page 5): https://services.google.com/fh/files/misc/think_with_google_tet_2022.pdf
Link Influencer Vietnam featured tommy nguyen case study: https://theinfluencer.vn/think-with-google-tet-2022-3-cach-de-thuong-hieu-tuong-tac-voi-nguoi-tieu-dung-viet-1915.html
Link bài trên BRANDSVIETNAM: https://www.brandsvietnam.com/congdong/topic/320117-google-3-phuong-thuc-thuong-hieu-co-the-su-dung-cho-chien-luoc-tet-2022-de-ket-noi-nguoi-dung-viet-nam
Link Studocu: https://www.studocu.vn/vn/document/truong-dai-hoc-tai-chinh-marketing/foreign-business/think-with-google-tet-2022/20974283
Link report download: https://www.slideshare.net/slideshow/tommy-nguyen-marketing-media-strategy_think_with_google_tet_2022-pdf/285538438
Link MMA: https://mmaglobal.com/files/documents/vietnam_ecosystem_report_2021_-_modern_marketing.pdf

🌸 Focuses: What I Do as a Marketing and Media Expert

Marketing, media & AI consultant
Agency (WWPMedia) , corporate (Unilever, P&G), & SME.
Writer for TommyAcademy
A brand-builder, marketing & media expert

“Agency taught-me systems
Corporate trained-me accountability,
& StartUps gave-me speed.”
Tommy

	1️⃣ AGENCY	2️⃣ CLIENT	3️⃣ SMB & START-UP
What I did:	Integrated planning, media strategy, execution excellence	brand growth, ecom	Full stack growth, experimentation, building from zero to repeatable
What I learned	Platforms, inventory, & measurement	Commercial, cross functional leadership, P&L thinking	Speed & operation
Proof	GroupM/Maxus, WPP media training, leadership program	Unilever, P&G, local & apac award, article in thinkwithgoogle	Consulting scope from 2023 to today, TOMMY academy® build out

Tommy as an expert with 13+ years working in marketing & media industry

3. MILESTONE:

2010: I went to US when he was 20. This was my first international trip to the United States, spending 6 months traveling across multiple states.

That experience shaped my independence and curiosity, and it still influences how I learn and adapt to change.

2011: Then, I graduated with a Bachelor’s degree in Communications. I has worked in the communications and media industry since 2011, starting as intern in Ogilvy.

2013: After that, I competed in Young Lions and was selected among Vietnam’s top young advertising talents (top 5).

Tommy Nguyen, marketing and media expert, at Young Lions Vietnam 2013.

️

2014: I was chosen to join the GroupM Future Proof Team, which gave first exposure to GroupM’s European operations.

This is my first trip to Europe & I love it.

Berlin – 2015

2017: Later, I earned MediaWorks certification, a professional credential recognized across APAC media leadership.

Before that, I completed media training (6-month) & digital marketing training (2-month) provided by WPP media.

Those training was intensive focused on media delivery for expert role.

I was also selected for Driver Seat: GroupM leadership program, after submitting my pitching initiatives.

After four years at GroupM/Maxus Vietnam (now WPP media), I moved to client side to deepen my hands on brand building experience.

2018: Since then, I joined Unilever Vietnam as a Digital Manager.

My role are for e-commerce, performance marketing & digital transformation as marketing & media expert.

2 projects won MMA smarties 2018 for CPAS & performance marketing.

Tommy Nguyen, HThinh, Marketing and media expert in Unilever

Unilever Homebase

I moved to P&G Vietnam & take the lead for intergrated marketing & media activities for all P&G brands in Vietnam, which is a part of P&G MSV.

During that, I attended several brand-building, marketing & media training in Singapore for my marketing & media expert role.

2020: Tommy achieved internal P&G Media certificate for: Execution with Excellence, All-in to win, Productivity winner.

I also recognized as top-star for P&G MSV from commercial team for 2 year consecutively.

This made media contribution visible & vital to commercial activity.

2021: Most importantly, my 1st article was featured in BRANDSVIETNAM for media measurement (Brands Vietnam.com)

Tommy Nguyen, HThinh, Marketing and media expert with article in BRANDS VIETNAM

Featured in BRANDS VIETNAM

I also led the Effie submission process & secured an Effie Bronze for H&S pronunciation P&G Vietnam’s winning case at Effie APAC.

This was my first APAC level win with the team, both for award & for writing & thinking.

Then, my second articles was featured as one of the best case-study in Mordern Marketing report from Google for Pantene about MEDIA MIX: Link

Tommy Media Marketing Expert feature in Think with google global, MMA APAC, BrandVietnam

My CASE STUDY featured in
MMA, BrandVietNam, THINK-WITH-GOOGLE

My case-study featured in MMA, Brand Vietnam, & THINK WITH GOOGLE (global) as best practice for DRIVING RURAL PENETRATION.

2022 onward, I expanded TOMMY Academy into a learning space sharing the practical perspectives on Marketing, MEDIA & AI.

2023 to today, I expansed my scope of working as a marketing & media expert supporting agencies, clients, and SME from zero to on-air.

Expanding his scope & hand-on on SME & start-up.

4. COMMUNITIES & VALUES

I created this platform to bring clarity to my professional profile across digital channels & to reconnect with the craft of blogging about marketing, media, and AI.

I believe in the compounding effect of learning, applying, and doing. Choice matters, and with clarity, the work can feel deeply fulfilling.

Committed to knowledge sharing through education, coaching, and promoting Vietnamese globally.

Big believer in continuous self-learning and cultural exchange.

5. PERSONAL

Travel enthusiast 🇺🇸🇯🇵🇭🇰🇵🇱🇫🇷🇩🇪🇹🇼🇹🇭🇩🇰🇸🇪🇧🇳🇰🇭🇸🇬

Tommy mantra: “Gnothi Seauton”

Tommy Nguyen HThinh - marketing media in denmark

6. CONNECT WITH HIM:

Blog: https://hocvoitommy.wordpress.com
Website: https://tommyacademy.io
Facebook: facebook.com/@TommyAcademy
Linkedin: https://www.linkedin.com/in/tommynguyne
Youtube: https://www.youtube.com/@TommyAcademy

7. INDUSTRY EXPERTISE:

CPG, Dairy, Mobile Technology, Insurance, Beauty & Personal Care, Blockchain, AI

tommy nguyen hthinh o groupm academy training vn 8 months

Tommy Nguyen Hthinh digital manager at Unilever

8. FAQ

			
Frequently Asked Questions
Q: Do you offer consulting services?
A: Yes, I provide full-stack consulting for marketing, business strategy, and digital transformation.
Q: Is Tommy Academy really free?
A: Yes! 100% free marketing education for Vietnamese learners. 
Consultancy for business is up for services..
Q: What industries do you specialize in?
A: CPG, Dairy, Mobile Tech, Insurance, Beauty, Blockchain, AI, and Fin-tech.
Q: How can I work with you?
A: Connect via LinkedIn or email for consulting, speaking, or collaboration opportunities or email Tommyacademy.vn@gmail.com

		

About TOMMY nguyen (h.thinh): MARKETING MEDIA EXPERT