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1. THE QUESTION

Haha, it is a question that my nephew asking me: “why blogging uncle? You can do social, video, more people saw it, more people likes, more views…”

A child may ask you very good questions indeed… but that’s an openning, yo know!!!

2. THE CONTEXT

To be true, it has been a while (for me) working in Digital Marketing and Media, a decade would be long enough for the solid MMM version of myself.

I am getting old & start whining in article, instead of voicing up hahaa.

Okela, and yes, I did finally took a moment to sit down, review, and reflect on a simple question:

“What do I truly love, & what do I really want to do next?”

➡️ The answer, quite surprisingly, is WRITING & do a Blog.

It’s a choice, not force.

Tommy

3. THE POV 🌸

FYI, I did try with many format content creation. Things liked:

  • blog post, notes,
  • fan-page
  • video serie & playlist
  • long-form, short-form,
  • Even podcast

So even crafting a proper blog post demands 3x or 4x the effort, ROI less 2x compared to creating social media content or short videos.

I still choose it. It doesn’t mean I do not have viral posts or traffic spike.

The thrill of getting 250k – 300k views, whether viral or organic, it just doesn’t compare to the satisfaction when my blog post finally goes “On-air.”

I do not know why, just that.

To me, blogging is simply put: “Master Crafting”.

Because, blogging actually is where all my knowledge of Online-Marketing coalesces most vividly, for instance

  • The Layout isn’t just design 👉 it tells the story and sets the Concept (the Look & Feel).
  • The Content is the “main course” served to the audience
  • Your reading time & interaction define the UX/UI experience.

Running a blog might look simple on the surface, but underneath lies a foundation of 1,000 to 2,000 lines of code and countless hours refining them.

Perhaps it is this complexity, depth, & demand for craftsmanship that makes me love it so much.

It uses everything layout, content strategy, technical implementation, SEO, analytics, conversion optimization, yo know. That’s all.

❌It’s not easier.

❌ It’s not fast.

❎It is a bit slow-paced, but grounded & organized.

That’s the craft I actually enjoy, after 10+ years & moving forward, that matters more than virality.

That’s a journey worth going to!!! Thought so..

TOMMY

This is as for informational & educational purpose, No liability for actions taken. Nothing in this article constitutes legal, compliance, or regulatory advice.

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