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1. THE QUESTION
Haha, it is a question that my nephew asking me: “why blogging uncle? You can do social, video, more people saw it, more people likes, more views…”
A child may ask you very good questions indeed… but that’s an openning, yo know!!!

2. THE CONTEXT
To be true, it has been a while (for me) working in Digital Marketing and Media, a decade would be long enough for the solid MMM version of myself.
I am getting old & start whining in article, instead of voicing up hahaa.
Okela, and yes, I did finally took a moment to sit down, review, and reflect on a simple question:
“What do I truly love, & what do I really want to do next?”
➡️ The answer, quite surprisingly, is WRITING & do a Blog.
It’s a choice, not force.
Tommy
3. THE POV 🌸
FYI, I did try with many format content creation. Things liked:
- blog post, notes,
- fan-page
- video serie & playlist
- long-form, short-form,
- Even podcast
So even crafting a proper blog post demands 3x or 4x the effort, ROI less 2x compared to creating social media content or short videos.
I still choose it. It doesn’t mean I do not have viral posts or traffic spike.

The thrill of getting 250k – 300k views, whether viral or organic, it just doesn’t compare to the satisfaction when my blog post finally goes “On-air.”
I do not know why, just that.
To me, blogging is simply put: “Master Crafting”.
Because, blogging actually is where all my knowledge of Online-Marketing coalesces most vividly, for instance
- The Layout isn’t just design 👉 it tells the story and sets the Concept (the Look & Feel).
- The Content is the “main course” served to the audience
- Your reading time & interaction define the UX/UI experience.
Running a blog might look simple on the surface, but underneath lies a foundation of 1,000 to 2,000 lines of code and countless hours refining them.
Perhaps it is this complexity, depth, & demand for craftsmanship that makes me love it so much.
It uses everything layout, content strategy, technical implementation, SEO, analytics, conversion optimization, yo know. That’s all.
❌It’s not easier.
❌ It’s not fast.
❎It is a bit slow-paced, but grounded & organized.
That’s the craft I actually enjoy, after 10+ years & moving forward, that matters more than virality.
That’s a journey worth going to!!! Thought so..
This is as for informational & educational purpose, No liability for actions taken. Nothing in this article constitutes legal, compliance, or regulatory advice.
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