VOLUME or VALUE?

🌸 The Real Reason I’m Biased Toward Blogging

In Marketing, we are often obsessed with big numbers. A viral video or a post with thousands of likes is often defaulted to “success.”

As a Marketer with experience, I’ve realized that the dopamine hit from those numbers fades very quickly.

In fact, sometimes I feel I fail myself.

Let’s look at the actual data from my #tommyacademy project:

❎ Volume: Roughly 287,000 Views.

❎ Average Watch Time: Around 13.5 seconds.

Technically, in the context of today’s Attention Economy, 13.5 seconds is not “bad.”

It is actually a decent signal that the hook captured attention effectively.

So let’s be honest: 13.5 seconds creates Hype, not Comprehension

Here’s the problem: when I want to reference something in depth or do a real deep dive, this format doesn’t move me at all.

That’s hype without comprehension.

The Reason for My Bias Toward Blogging

If I want to refer to something in-depth, or truly “deep dive” into a foundational concept, the short-form format leaves me unmoved.

❌ You cannot build “Mental Muscle” for your audience in just a few seconds of scrolling.

❌ You cannot ensure true Brand Recall when your content slips away like a fleeting breeze.

This connects to the equation I posted on the blog: https://tommyacademy.io/2025/12/26/impactornoise/

It brings us back to the trade-off equation I often discuss. Every channel or medium forces you to make a strategic choice:

1. Volume vs. Value

2. Speed vs. Depth

3. Reach vs. Retention

❎ Short-form delivers Volume, Speed, and Reach.

❎ Build true Expertise and Loyalty, we need Value, Depth, and Retention.

Every channel or medium forces a trade off. It is whether more volume or values, after all!!!

Reality that you choose between volume or value, speed or depth, reach or retention.

Neither is right or wrong, so you must decide on your own term.

For the #tommyacademy case, I choose the long game. I choose the value that remains, rather than the temporary applause.

Think about this for your specific case.

So, Volume or Value?

This is as for informational & educational purpose, No liability for actions taken.

Nothing in this article constitutes legal, compliance, or regulatory advice.